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Marketing Specialist

This job has been Expired
  • remote
  • Specialism : Marketing
  • Post Date: February 3, 2024
  • Expires In : -43 Days
  • Applications 0
  • Views 529
Job Overview

As a Marketing Specialist, you will be responsible for developing and executing marketing campaigns, strategies, and initiatives to promote our products or services effectively. You will work closely with the marketing team to drive brand awareness, engage target audiences, and achieve business objectives through various marketing channels and tactics.

Responsibilities:

  1. Campaign Planning and Execution: Collaborate with the marketing team to develop comprehensive marketing plans and strategies aligned with company goals and objectives. Execute marketing campaigns across multiple channels, including digital, social media, email, print, and events.

  2. Content Creation and Management: Create compelling and engaging content for marketing collateral, including website copy, blog posts, social media posts, email newsletters, and promotional materials. Ensure that content is tailored to target audiences and resonates with brand messaging and values.

  3. Digital Marketing: Manage digital marketing initiatives, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising. Monitor campaign performance, analyze metrics, and optimize campaigns to maximize return on investment (ROI).

  4. Social Media Management: Develop and execute social media strategies to grow followers, increase engagement, and enhance brand visibility on social platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Create content calendars, schedule posts, and interact with followers to build community and drive conversions.

  5. Email Marketing: Oversee email marketing campaigns, including segmentation, list management, content creation, and performance tracking. Develop targeted email campaigns to nurture leads, drive conversions, and maintain customer relationships through personalized communication.

  6. Market Research and Analysis: Conduct market research, competitor analysis, and customer insights to identify trends, opportunities, and consumer preferences. Use data-driven insights to inform marketing strategies, optimize messaging, and enhance campaign effectiveness.

  7. Collaboration and Coordination: Coordinate with internal teams, external vendors, and marketing partners to execute marketing initiatives effectively. Liaise with graphic designers, copywriters, web developers, and other stakeholders to ensure seamless integration of marketing efforts.

  8. Campaign Measurement and Reporting: Track and analyze key performance indicators (KPIs) to evaluate the success of marketing campaigns and initiatives. Prepare regular reports, dashboards, and presentations to communicate insights, trends, and recommendations to management and stakeholders.

Requirements:

  1. Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Advanced degree (e.g., MBA) is a plus.
  2. Minimum of 3-5 years of experience in marketing, advertising, or related roles, preferably in a corporate or agency environment.
  3. Proven track record of developing and executing successful marketing campaigns across multiple channels and platforms.
  4. Strong understanding of digital marketing principles, including SEO, PPC, social media advertising, and email marketing best practices.
  5. Excellent writing and communication skills, with the ability to craft compelling narratives, messaging, and content for diverse audiences.
  6. Proficiency in marketing analytics tools, web analytics platforms, and marketing automation software. Experience with Google Analytics, Adobe Analytics, HubSpot, or similar tools is desirable.
  7. Creative thinking, innovation, and problem-solving skills. Ability to think strategically, prioritize tasks, and adapt to changing market dynamics and business needs.
  8. Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams and stakeholders.

Benefits:

  • Competitive salary and benefits package
  • Opportunities for professional growth and career advancement
  • Collaborative and dynamic work environment
  • Employee perks, discounts, and wellness programs
  • Contribution to impactful marketing initiatives and brand success

Join our team as a Marketing Specialist and play a key role in driving brand awareness, engaging audiences, and achieving marketing objectives through innovative and effective marketing strategies and campaigns.

 

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